Yesterday, Major League Gaming announced a partnership with entertainment giant, CBS Interactive. Noting the rapid growth in the eSports and streaming industry, CBS made the move to partner with both MLG and popular livestreaming site, Twitch.tv. CBS will now be the exclusive online broadcaster for Major League Gaming events. While we won’t necessarily be seeing Starcraft II hit live television (yet), CBS Interactive owns GameSpot, a major gaming news hub. This will create a new method of revenue for Major League Gaming, as they will be able to earn a share of the ad revenue generated by CBS Interactive.
From the press release:
“Major League Gaming’s live audience is growing in popularity to rival some of the most popular traditional sporting events with a highly engaged fan base worldwide,” said Sundance DiGiovanni, CEO and Co-Founder, Major League Gaming. “Leveraging the reach of CBS Interactive, we will now be able to create a premiere eSports destination for current and future fans alike, while providing some of the most powerful brands an opportunity to reach this coveted, passionate audience.”
Check out the full press release here.